Everything Old is New Again: How Social Media Has Changed Marketing
In the past few years, the business world seems to have been increasingly inundated with new marketing specialties. Now we have content marketing, engagement marketing, influencer marketing,...
View ArticleThe Devolution of Marketing
It is impossible today not to have noticed the increasing number of specialties and sub-specialties that all claim to be the key to successful marketing. Some days it seems that it is a marketer’s...
View ArticleThe Weight of the Organizational Pyramid
We all know how organization charts work. At the top is the CEO. Below him are the C Suite officers, usually the COO, the CFO, the CIO, the CMO or VP-Marketing (or, sometimes, the VP-Sales and...
View ArticleWill Mechanization Replace Marketers?
This question keeps coming up: in blogs, in tweets, in LinkedIn discussions, in so-called academic papers. I guess the answer depends on what you think marketing is. If you define marketing as a...
View ArticleHow to Shoot Yourself in the Foot with Social Media
I am constantly bemused by how people can’t seem to get the ground rules of social media. They really aren’t all that difficult. At the most basic level, they come down to good manners and courtesy....
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